ABOUT US

The Formula 1 Boutique of Monaco — Since 1989

 

The Formula 1 Boutique of Monaco was founded in 1989, in the heart of Monte Carlo, born from the passion of Anny Brice for motorsport and its legendary universe.

At the time, there were very few places where fans could find official merchandise or collectible items from the world of Formula 1.

Positioned just steps from the famous Monaco Grand Prix circuit, the boutique quickly became one of the first shops in Europe dedicated entirely to F1 and Motor Racing.

 

A place of passion and legacy

 

Over the years, the boutique has grown into a must-visit destination for Formula 1 enthusiasts from around the globe. From scale model cars and official team merchandising to replica helmets and rare collectibles, every item is carefully selected to capture the spirit of racing.

Some of Formula 1’s most iconic drivers have visited the shop, including Juan Manuel Fangio, Michael Schumacher, Mika Häkkinen, who gifted his own racing helmet, as well as Jean Alesi, Fernando Alonso and many others... 

The boutique has also attracted many international film stars and actors like Sylvester Stallone, Jeffrey Dean Morgan, especially during the excitement of the Monaco Grand Prix. Drawn by the glamourous atmosphere of the principality and the boutique's reputation, these celebrities often drop in to experience this unique spot.

These special encounters have added a personal, historic touch to the boutique’s story.

 

A trusted name for over 35 years

 

Now celebrating over 35 years of racing passion, the Boutique Formula 1 of Monaco continues to offer over 8,000 unique products for collectors, longtime fans, and visitors looking to take a piece of Monaco home with them.